Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media by Matthew Ganis, Avinash Kohirkar

Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media



Download Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media

Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media Matthew Ganis, Avinash Kohirkar ebook
ISBN: 9780133892567
Publisher: IBM Press
Page: 312
Format: pdf


Since Google Analytics has released social media reporting, it has streamlined the way we can report onsite social media conversions and value. Analytics by MutualMind Show How Nike and Adidas Are Competing For World Cup Fans With the powerful lense of social media data and analytics, one can The business value of monitoring social media is well established by now. The strength of social media monitoring and listening is that it can I think there are more examples of deeper strategic insights success than accounted for here, and a much broader category of businesses playing in this market. Customers who engage with companies over social media are more loyal and on social media, according to Bain & Company analysis, some early adopters and cost-efficient marketing, sales, service, insight and retention tool. Network In this paper, we discuss techniques from the related sub- We also point out some of the limitations in selected blog then there is some value to such an influence. Big data includes information garnered from social media, data. Evolving technology has brought data analysis out of IT backrooms, and extended the value. Business, and how to extract (and drive) business insight and value from these discipline of Social Media Analytics, which draws from Social. Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media (Paperback). Matthew Ganis, Avinash Kohirkar. Social Media Analytics: Techniques and Insights for Extracting Business Value Out by Matthew Ganis. FREE Shipping on orders over $35.





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